Maratus volans, better known as the Peacock Spider. The brilliant colouring is not just for decoration but also to attract females. The peacock spider has earned its name when he courts with his mate through dancing. Like a peacock, he raises his two magnificently coloured flaps and dances for the female.
Design Thinking apropos Equation for Intelligence
So the factors affecting intelligence, if this equation for intelligence is true:
Applying that to our design thinking, with focus on JTBD, if we are to keep our users intelligent we need to think the following:
TED talk about the equation for intelligence: http://www.ted.com/talks/alex_wissner_gross_a_new_equation_for_intelligence.html
Education has become an American institution—of the worst kind.
Children are required to be in school, where their freedom is greatly restricted, far more than most adults would tolerate in their workplaces. In recent decades, we’ve been compelling them to spend ever more time in this kind of setting, and there’s strong evidence that this is causing psychological damage to many of them. And as scientists have investigated how children naturally learn, they’ve realized that kids do so most deeply and fully, and with greatest enthusiasm, in conditions that are almost opposite to those of school.
Many thinkers have approached consciousness from a first-person vantage point, the kind of philosophical perspective according to which other people’s minds seem essentially unknowable. And yet, we spend a lot of mental energy attributing consciousness to other things. We can’t help it, and the fact that we can’t help it ought to tell us something about what consciousness is and what it might be used for. If we evolved to recognise it in others - and to mistakenly attribute it to puppets, characters in stories, and cartoons on a screen - then, despite appearances, it really can’t be sealed up within the privacy of our own heads.
Lately, the problem of consciousness has begun to catch on in neuroscience. How does a brain generate consciousness? In the computer age, it is not hard to imagine how a computing machine might construct, store and spit out the information that ‘I am alive, I am a person, I have memories, the wind is cold’ and so on. But how does a brain become aware of those propositions?
In a period of rapid evolutionary expansion called the Cambrian Explosion, animal nervous systems acquired the ability to boost the most urgent incoming signals. Too much information comes in from the outside world to process it all equally, and it is useful to select the most salient data for deeper processing. Over time, though, it came under a more sophisticated kind of control - what is now called attention. Attention is a data-handling method, the brain’s way of rationing its processing resources. Mammals and birds both have it, and they diverged from a common ancestor about 350 million years ago, so attention is probably at least that old.
Attention requires control. In the modern study of robotics there is something called control theory, and it teaches us that, if a machine such as a brain is to control something, it helps to have an internal model of that thing. Think of a military general with his model armies arrayed on a map: they provide a simple but useful representation - not perfectly accurate, but close enough to help formulate strategy. Likewise, to control its own state of attention, the brain needs a constantly updated simulation or model of that state. The brain will attribute a property to itself and that property will be a simplified proxy for attention. What exactly is that property? When it is paying attention to thing X, we know that the brain usually attributes an experience of X to itself - the property of being conscious, or aware,of something. Why? Because that attribution helps to keep track of the ever-changing focus of attention.
We humans are continually ascribing complex mental states - emotions, ideas, beliefs, action plans - to one another. But it is hard to credit Matt with a fear of something, or a belief in something, or an intention to do something, unless we can first ascribe an awareness of something to him. Awareness, especially an ability to attribute awareness to others, seems fundamental to any sort of social capability. We paint the world with perceived consciousness. Family, friends, pets, gods, ventriloquist’s puppets - all appear before us suffused with sentience.
But what about the inside view, that mysterious light of awareness accessible only to our innermost selves? How do neurons produce a magic internal experience? How does the magic emerge from the neurons?
One way to think about the relationship between brain and consciousness is to break it down into two mysteries. I call them Arrow A and Arrow B. Arrow A is the mysterious route from neurons to consciousness. If I am looking at a blue sky, my brain doesn’t merely register blue. I am aware of the blue. Did my neurons create that feeling?
Arrow B is the mysterious route from consciousness back to the neurons. The most basic, measurable, quantifiable truth about consciousness is simply this: we humans can say that we have it. We can conclude that we have it, couch that conclusion into language and then report it to someone else. Speech is controlled by muscles, which are controlled by neurons. Whatever consciousness is, it must have a specific, physical effect on neurons, or else we wouldn’t be able to communicate anything about it.
Any workable theory of consciousness must be able to account for both Arrow A and B. Most accounts, however, fail miserably at both. Suppose that consciousness is a non-physical feeling, an inner essence that arises somehow from a brain or from a special circuit in the brain. The ‘emergent consciousness’ theory is the most common assumption in the literature. But how does a brain produce the emergent, non-physical essence? And even more puzzling, once you have that essence, how can it physically alter the behaviour of neurons, such that you can say that you have it? ‘Emergent consciousness’ theories generally stake everything on Arrow A and ignore Arrow B completely.
The attention schema theory does not suffer from these difficulties. It can handle both Arrow A and Arrow B. Consciousness isn’t a non-physical feeling that emerges. Instead, dedicated systems in the brain compute information. Cognitive machinery can access that information, formulate it as speech, and then report it. When a brain reports that it is conscious, it is reporting specific information computed within it. In short, Arrow A and B remain squarely in the domain of signal-processing. There is no need for anything to be transmuted into ghost material, thought about, and then transmuted back to the world of cause and effect.
Some people might feel disturbed by the attention schema theory. It says that awareness is not something magical that emerges from the functioning of the brain. When you look at the colour blue, for example, your brain doesn’t generate a subjective experience of blue. Instead, it acts as a computational device; it computes a description, then attributes an experience of blue to itself. Subjective experience, in the theory, is something like a myth that the brain tells itself.
The heart of the theory is that awareness is a model of attention, like the general’s model of his army laid out on a map. The real army isn’t made of plastic, it isn’t quite so small, and has rather more moving parts. In these respects, the model is totally unrealistic. And yet, without such simplifications, it would be impractical to use.
In reality, attention is a data-handling method used by neurons. It isn’t a substance and it doesn’t flow. But it is a neat accounting trick to model attention in that way; it helps to keep track of who is attending to what. Science commonly regards ghost-ish intuitions to be the result of ignorance, superstition, or faulty intelligence. In the attention schema theory, however, they are not simply ignorant mistakes. Those intuitions are ubiquitous among cultures because we humans come equipped with a handy, simplified model of attention. Many of our superstitions might emerge naturally from the simplifications and shortcuts the brain takes when representing itself and its world.
One of the long-standing questions about consciousness is whether it really does anything. Most of us intuitively understand it to be an active thing: it helps us to decide what to do and when. And yet, at least some of the scientific work on consciousness has proposed the opposite: that it doesn’t really do anything at all; that it is the brain’s after-the-fact story to explain itself. We act reflexively and then make up a rationalisation.
There is some evidence for this post-hoc notion. In countless psychology experiments, people are secretly manipulated into making certain choices. When asked why they made the choice, they confabulate. They make up reasons that have nothing to do with the truth, and they express great confidence in their bogus explanations. It seems, therefore, that at least some of our conscious choices are rationalisations after the fact. But if consciousness is a story we tell ourselves, why do we need it? Why are we aware of anything at all?
This idea that consciousness has no leverage in the world, that it’s just a rationalisation to make us feel better about ourselves, is terribly bleak. It runs against most people’s intuitions. Some people might confuse the attention schema theory with that nihilistic view. But the theory is almost exactly the opposite. It is not a theory about the uselessness or non-being of consciousness, but about its central importance. Why did an awareness of stuff evolve in the first place? Because it had a practical benefit. The function of awareness is to model one’s own attentional focus and control one’s behaviour. In this respect, the attention schema theory is in agreement with the common intuition: consciousness plays an active role in guiding our behaviour. To attribute awareness to oneself is the first step towards attributing it to others. That, in turn, leads to a remarkable evolutionary transition to social intelligence. We live embedded in a matrix of perceived consciousness. Most people experience a world crowded with other minds, constantly thinking and feeling and choosing. We intuit what might be going on inside those other minds. This allows us to work together: it gives us our culture and meaning, and makes us successful as a species. We are not, despite certain appearances, trapped alone inside our own heads.
The molecular structure of ice vs water (aka why ice floats).
Animation by Powerhouse Animation Studios